digital Strategist. eXperience Catalyst.
Internet | Greater Memphis Area, US
Passionate, forward-thinking, and inventive web strategist, SEO and growth hacking entrepreneur. Expertise and interest in creating world-class digital experiences ... with game changing results.
A balance of pragmatic strategy and creative insight with client experience that includes FedEx, St. Jude Children's Research Hospital, AutoZone, ServiceMaster, World Series of Poker and many others.
--> Created SEO strategy for St. Jude Children's Research Hospital, including keyword optimization, social integration and inbound linking strategy that boosted online donations more than $100k per week during 2013 Thanks & Giving campaign
--> Redesigned AutoZone Social Media Strategy to reach annual year one goals for FY12 within the first 2 months - with $15k remaining budget; FY12 return on social media programs = $3.6MM
--> Directed advertising campaign & sponsorships for 2011 World Series of Poker Semifinals at Harrah’s Tunica - increasing traffic 76% with $1.6M+ in surplus revenue
--> Promoted launch of Trustmark mobile browsing and Smartphone Apps by creating interactive product demos with SEO targeted descriptions, increasing online account openings nearly 20%
--> Created online marketing campaign for 2008 Peabody Rooftop Parties, with online contest, micro-site, new social media presence and content marketing – attendance increased nearly 500% by EOY
Digital Media, Information Architect, SEO Strategy, Inbound Marketing, Social Media, Mobile UX, Growth Hacking
Web Content Strategy, Information Architecture, eCommerce, on-page SEO & Link Building, Email Marketing, Web Design, Copywriting Landing Page Optimization
Web Analytics & Reporting, Web Personas, Project Management (MRM), Lead nurturing via Email & SMS workflows, Usability Testing, Loyalty Programs & Database Marketing