digital Strategist. eXperience Catalyst.
Internet | Greater New Orleans Area, US
Recently voted by LinkedIn as one of 15 "Millenials on the Move" in marketing for 2016, Joey is a passionate, forward-thinking, and inventive web strategist and inbound marketing expert.
Also well-known as an SEO, book author and growth hacking entrepreneur, his expertise and interests revolve around creating world-class digital experiences ... with game changing results.
- Led marketing for local tent and event rentals company to a 40% increase in leads, 60% boost in web traffic and revenue increases of more than 90% for local brand - and nearly 30% for the national sales team...company added to INC's top 150 fastest growing 2014-2015
- FedEx OneRate campaign launch, Small Business Center, Ship&Get programs + social media team co-leader + analytics team training on usage of Adobe Marketing Cloud
- SEO strategy for St. Jude Children's Research Hospital, including keyword optimization, social integration and inbound linking strategy that boosted online donations more than $100k per week during 2013 Thanks & Giving campaign
- AutoZone Social Media Campaign to reach annual year one goals for FY12 within the first 2 months - with $15k remaining budget; FY12 return on social media programs = $3.6MM
- Directed advertising campaign & sponsorships for 2011 World Series of Poker Semifinals at Harrah’s Tunica - increasing traffic 76% with $1.6M+ in surplus revenue
- Promoted launch of Trustmark mobile browsing & Smartphone Apps creating interactive product demos, increasing new online accounts nearly 20%
Digital Media, Information Architect, SEO Strategy, Inbound Marketing, Social Media, Mobile UX, Growth Hacking
Web Content Strategy, Information Architecture, eCommerce, on-page SEO & Link Building, Email Marketing, Web Design, Copywriting Landing Page Optimization
Web Analytics & Reporting, Web Personas, Project Management (MRM), Lead nurturing via Email & SMS workflows, Usability Testing, Loyalty Programs & Database Marketing